As a public relations student, you will hear all about the different models used for planning, implementing, and evaluating a campaign, and trust me, they can get very overwhelming. RACE, ROPE, SOME, AMEC, PESO, IMC, the list is endless. In this blog post, I will try to help explain what the PESO model is, and… Continue reading PESO: What it is and How to Use it
In today’s world, public relations professionals have to know how to use and understand Twitter for their client’s social media presence to thrive. A brand like Oreo, Nike or Under Armour has to be able to use Twitter as a platform for engaging its audience. According to Regina Luttrell, Twitter is one of the “Big… Continue reading The Importance of Twitter for PR Practitioners
Good public relations practitioners know how to utilize the four quadrants of PR to build a successful campaign for their company. While you don’t have to, and usually won’t, use every aspect of each of the four quadrants in one campaign, it is important to know the differences and usages of each quadrant to… Continue reading The Importance of the Four Quadrants of Public Relations
Many times it’s easier to get people taking before and during an event, but sometimes not as easy after it. Here are three easy steps to keeping an audience talking after your event ends.