Social Media in PR

The Importance of Twitter for PR Practitioners

In today’s world, public relations professionals have to know how to use and understand Twitter for their client’s social media presence to thrive. A brand like Oreo, Nike or Under Armour has to be able to use Twitter as a platform for engaging its audience. According to Regina Luttrell, Twitter is one of the “Big… Continue reading The Importance of Twitter for PR Practitioners

The Four Quadrants of PR · Uncategorized

The Importance of the Four Quadrants of Public Relations

  Good public relations practitioners know how to utilize the four quadrants of PR to build a successful campaign for their company. While you don’t have to, and usually won’t, use every aspect of each of the four quadrants in one campaign, it is important to know the differences and usages of each quadrant to… Continue reading The Importance of the Four Quadrants of Public Relations